2023 is a special year for us, as after much effort we finally succeeded in bringing about the implementation of the EU work-life balance directive in Poland. Thanks to the directive, fathers have gained 9 weeks of parental leave just for them! This is another step towards parental equality in Poland.
This publication has been created especially for you – men. Because of the additional nine weeks of parental leave for fathers coming into force, this year’s edition of the 100% Man campaign is sponsored by the number 9 😊– you will find it throughout the publication!
You will find plenty of inspiration from experts, our foundation’s ambassadors and fathers who know that it is not worth delaying parental leave, so take advantage of it now! We promote relationships based on equality and the sharing of parental leave between parents, because we know that this benefits women, men, and above all, children. You will find plenty of supporting evidence in this publication.
For us, partnership in relationships is a response to a changing world, where equality and belief in human potential are among the highest values, and the quality of a relationship directly translates into the quality of our lives. Once again, the publication’s strategic partner is Gillette, a brand within the Procter & Gamble portfolio, which recognises the global changes in the perception of masculinity and supports men in being themselves. In its Dear fathers
(and fathers-to-be) campaigns, it encourages consumers to become role models for the next generation brought up in the pursuit of a world of equal opportunities. Together with our strategic partner, we invite you to read this issue where we convince you that there are some things that are not worth putting off – 9 weeks of parental leave is one of them. The moments spent together are priceless!
Enjoy your reading!
